Build Interactive

Art Direction & Design

Kale Poland Fitness

A rugged outdoor identity for a personal trainer and endurance athlete, designed to look friendly and approachable.

Client
Kale Poland Fitness
Role
Art direction, identity design, merchandise
Deliverables
Logo system, apparel, collateral
Gray trucker hat with the Kale Poland Fitness monogram embroidered in white on the crown
The monogram on a gray trucker hat.
Kale Poland Fitness monogram decal applied to the silver frame of a mountain bike
The monogram at home on a bike frame.
Primary Kale Poland Fitness logo lockup shown in black on white and reversed in white on black
The primary logo, positive and reversed.
Business cards: gold logo on a black card held against greenery, and a stack of black-on-white cards
Collateral in gold, black, and white.