Kale Poland

Kale Poland Fitness is as much fun as you can possibly have while getting in shape. On my first run with Kale, I learned more about technique than every book and video I had researched before. Even after finishing the Deca Iron twice, he is a down-to-earth, humble guy. For his logo, I focused on his outdoor training methods and kept the tone easygoing since he accommodates all level of athletes.

Role: Logo Design